With eco concerns on the rise, live music events are taking further steps to reduce their carbon emissions. A survey by the BBC suggests the biggest environmental impacts of festivals are festival-goers mode of transport and the use of plastic products, such as glitter and water bottles.

Festivals might be known for music, mud, and cheap beer, but there are now over 1,000 wellness festivals every year in the US. Celebrating holistic living and mindfulness, they're bringing together yoga teachers, meditation instructors and wellness lovers for a new kind of festival experience.

France hosted more than 1,600 festivals in 2014, including some of Europe’s most iconic gatherings. But as attendees are served the same predictable line-ups and experiences, big events are losing appeal. What’s the allure of niche festivals and how can brands tap into these intimate occasions?

The 2012 London Olympics may have brought glitz and glamour to sport in the UK, fuelling mass public support for athletes, but their impact on participation among everyday Britons has been limited. Can Virgin Sport inspire people to get active with social events that feel like music festivals?