In her book, Dreamers, Snigdha Poonam tells the story of the 600 million Indians under 25 who are ambitious – but angry. Drawing parallels between them and Prime Minister Narendra Modi’s rags-to-riches story, she highlights how this young cohort is eager to make its mark on the nation.

Research has found that Indian people are increasingly spending more as they travel abroad, despite a weak rupee. With India's middle class having more time and disposable income in their hands, many are beginning to experience the world past the Indian subcontinent for the first time.

How does religion shape consumer decisions in India? Why is cash still king despite rapid digitisation? And how are young people grappling with the idea of inclusivity? This Cultural Snapshot uses local stats and case studies to explore behavioural norms shared by Indian people in 2018.

As their children form nuclear families, India’s seniors are breaking away from traditional joint homes. Consequently, they’re demanding an array of services, from healthcare to career counselling, all catering to their specific needs. How are India’s elderly adapting to a changing family structure?