The ‘Stories’ features on Instagram and Snapchat have proven popular among users for their impermanence, authenticity, and behind-the-scenes nature. But how exactly are they being used by brands, celebrities and regular people? And how are these temporary digital tales evolving?

Millions of people have watched James Corden driving around, singing and having a chat with various celebrities on Carpool Karaoke. Now, he's releasing a new short video series, ‘James Corden’s Next James Corden’. But you won’t find it on YouTube – it’s making its home on Snapchat.

Episode is a mobile game that creates versions of popular TV shows and movies for mobile, translating them into choose-your-own-adventure animations. Rather than pioneering new stories, Episode is renewing old narratives with a mode of storytelling that suits Gen Z media habits.

Stuck to their smartphones and accustomed to watching what they want, when they want, broadcasters have struggled to adapt to Gen Z’s TV viewing habits. But Skam, a Norwegian teen drama, is demonstrating how ‘real-time’ episodes and social media integration can keep teens hooked on a show.