Myro is a refillable roll-on deodorant that aims to challenge the body care industry's reliance on plastic. The brand addresses the fact that while many consumers are happy to challenge the eco values of brands they consider more indulgent, they'll overlook those considered necessities.

Coconut oil is currently one of most fetishised natural items. Boasting antioxidant, antibacterial and antiviral properties, people are pulling their jars out for everything from teeth whitening to healing infections. How has this fatty oil come to be seen as a multipurpose beauty and health booster?

Billie, the subscription service for women’s razors, has already made its egalitarian attitude known by combating the ‘pink tax’ on female beauty products. With Project Body Hair, it’s showing genuinely hirsute women shaving themselves smooth in an attempt to overhaul entrenched beauty ideals.

Gen Zers may use the web to share memes and post their meals, but their exposure to social media and 24/7 news means they’re also well aware of major global issues like climate change. In the first of a two-part report, we explore how sustainability has become a way of life for this cohort.