Behavioural sciences have been applied to advertising for nearly 50 years, but industry-wide adoption is slow. Canvas8 spoke with Richard Shotton, author of The Choice Factory, about how behavioural sciences can help advertisers to innovate their practices to meet the challenges of tomorrow.

An estimated two billion people regularly eat bug-based dishes such as deep-fried caterpillars or chocolate-covered ants, yet entomophagy remains an alien concept to many in the West. How is protein bar brand Exo trying to change people's attitudes and take the ick out of eating insects?

Following news of how Facebook data was used to affect voting behaviours in the US, the politics of nudging has come under scrutiny. In advance of Nudgestock 2018, Canvas8 spoke to Rory Sutherland, founder of Ogilvy Change, to discuss what it means to nudge ethically.

Fast fashion's waste is a growing concern within China, and it's why many fashion retailers are turning to alternative methods, such as fashion rental models. But as firms such as Beijing-based YCloset have found, people's attitudes towards wearing used clothing present another challenge.