Luckily for anyone whose ‘Nasty Woman’ t-shirt needs a wash, a face-off between US senators Elizabeth Warren and Mitch McConnell has created a new meme. The catchphrase ‘Nevertheless, She Persisted’ has made its way offline and on to t-shirts, including one from Reebok.

‘Casual culture’ may once have been associated with the unsavoury side of football fandom, but big-name brands that previously would have nothing to do with the movement are now wanting a piece of the action. Why are both shoppers and luxury labels buying back into this cultural phenomenon?

Whether it’s Secret Cinema taking people Back to the Future, or the revival of classic shows like Twin Peaks, the promise of a nostalgic experience is a big consumer draw. Andrew Abeyta, who studies the psychology of nostalgia, explains to Canvas8 how reflecting on the past can affect us today.

Adidas has launched a limited edition trainer that doubles up as an annual ticket for Berlin’s public transport system. The shoe, made in collaboration with the BVG, makes taking the U-Bahn cool by association, while Adidas benefits from aligning itself with Berlin’s civic infrastructure.