Apps and gadgets to help find lost belongings have been around since the advent of GPS. But Pixie is a start-up that combines this tech with an AR interface. By turning the search for your lost keys into a Pokémon GO-style adventure, it hopes to make item-finding efficient and enjoyable.

Almost 40% of Britons buy the wrong size Christmas tree every year, not to mention clothes, shoes and furniture. The IKEA Place AR app allows people to place furniture into their homes at the touch of a button. But can AR offer a practical solution to the risky business of furniture shopping?

In an effort to appeal to those accustomed to online shopping, Zara's app allows people to shop via augmented reality in-store. As physical stores continue to compete with e-commerce, the brand is blending online and offline experiences to lure shoppers back to its high street shops.

Augmented reality has already established itself as an exciting technology across several sectors, letting people visualise furniture in their homes and play real-world video games. How is it being harnessed in the beauty world to deliver personalised and seamless shopping experiences?