Over the past decade, a growing number of people have traded trolleys for home delivery. But while the online retail experience continues to evolve, less is happening in-store. Coop Italia is hoping to change this with a flagship store that it’s touting as ‘the supermarket of the future’.

The creation of Amazon Go – a cashierless supermarket where customers pick up items and walk out – seems to be winning in the race to master automated experiences. But competitors, such as Microsoft, are not staying far behind, giving the retail-giant some serious competition.

Research on 'check-out free' technology reveals almost half of Britons are not comfortable scanning and paying items on their phone without stopping by the till. As mistrust of mobile technology is a barrier for older people, companies would do well to phase in the tech slowly to build consumer confidence.

As more Britons bypass the high street for their shopping needs, brick-and-mortar retailers are having to raise their game to survive in an increasingly digital landscape. By introducing a host of technologies to physical stores, Farfetch is making the offline experience feel more like e-commerce.