Streaming has seen the playlist surpass the album in how people choose to listen to music, and Spotify is staying ahead of the game with Discover Weekly, which tailors tracks to each user to make exploration effortless. But how personal can an algorithm-made playlist really be?

Youtube Music is a proposed streaming service app that offers a deeply personalised service. And while YouTube is certainly one of the best platforms for discovering new content, experts are skeptical it will outperform market leader Spotify as it priotises ad revenue first.

While algorithms are designed to show users exactly what they want, too much personalisation can be stifling. By cracking the ‘echo chamber’ and combating boredom with positive surprises, how are brands injecting a much-needed dose of the unexpected into people’s everyday experiences?

For decades, rappers had to seem tough to maintain respect. But Drake, one of today’s most influential pop icons, is the antithesis of macho, connecting with fans through emotional openness and providing younger generations with a figure whose identity is as multifaceted as their own.