When Marvel’s superhero stock take came up predominately male and white, it made efforts to revamp its characters for more diverse appeal. But as character diversity rises, sales are dropping, suggesting that Marvel’s fans value a comic’s legacy over inclusivity.

Superheroes are idolised by children and adults across the world, yet despite this widespread readership, many of these characters lack a diversity that reflects the world's population. Now, African comic book start-ups are giving black readers heroes they can identify with.

To win over female customers, sports brands are presenting exercise as a way to get physically – and mentally – stronger. Women are bypassing gyms, and opting for wilderness adventures instead. What drives this shift in behaviour and how does it affect the way women perceive themselves?

As body ideals broaden to incorporate a range of shapes, colors, ages, and abilities, people are more exacting about the ways in which companies approach diversity. How can brands go beyond token gestures to satisfy these demands and show they have inclusivity written into their DNA?