People may dub them as fickle, narcissistic selfie addicts, but Gen Yers are pretty serious when it comes to their ethical expectations from brands. They want businesses to be fair and environmentally friendly, and have no problem ditching them if they don’t meet these standards.

Gen Zers may use the web to share memes and post their meals, but their exposure to social media and 24/7 news means they’re also well aware of major global issues like climate change. In the first of a two-part report, we explore how sustainability has become a way of life for this cohort.

The global shift to a Western diet rich in meat and dairy is putting unprecedented pressure on the planet to feed a growing population. Could a more sustainable diet resolve health and hunger crises around the world? And would people really be willing to switch to a greener menu?

People may be increasingly aware of how single-use plastics harm the environment, but acting on this knowledge is difficult. New York’s Package Free Shop offers an easy way to join the zero-waste movement by selling a range of sustainable products and educating people how to use them.