Internet acronyms used by Gen Y on MSN Messenger in the noughties, such as 'brb' and 'g2g' are no longer relevant or even recognisable to Gen Z. This language shift signals a generational change in online behaviours that include never actually logging off from social media.

Each year, millions of people around the world eagerly snap up the latest instalment in the FIFA video game series. But beyond updating squad lists, graphics and in-game mechanics, how is EA Sports positioning the 2018 edition to find new audiences while keeping loyal fans satisfied?

Games developer Super Evil Megacorp is leading the explosive growth of e-sports into a new mobile era, bringing competitive online multiplayer gaming to the masses via their smartphones. This comes as Gen Z gamers embrace brands that develop content that can be played on-the-go.

How do Gen Z see themselves in a world divided by politics? What’s making them reach for the stars instead of dream about them? This Generational Snapshot uses statistics and case studies from the US and UK to explore what motivates the first true digital natives and how they view their futures.