Signal25 Apr 2018
Constant connection means Gen Z won't 'BRB'

Internet acronyms used by Gen Y on MSN Messenger in the noughties, such as 'brb' and 'g2g' are no longer relevant or even recognisable to Gen Z. This language shift signals a generational change in online behaviours that include never actually logging off from social media.

Constant connection means Gen Z won't 'BRB'