Signal18 May 2018
Russian shoppers' thriftiness is a post-recession hangover

Pinched in the wake of the 2014 to 2016 financial crisis, Russian shoppers have been cutting back on buying things they don't see as important for their wellbeing. As a result, brands are under pressure to cater to Russians' emerging needs for convenience, stability and wellness.

Russian shoppers' thriftiness is a post-recession hangover