Signal4 May 2018
Starbucks could appeal to progressive Italian palates

Starbucks has announced it will open its first cafe in Italy in late 2018. While Italy is known as a notoriously conservative market to crack for outsider coffee brands, Starbucks intends to disrupt the market and win over some of the country’s younger, more open-minded coffee drinkers.

Starbucks could appeal to progressive Italian palates