At London’s Somerset House, the 'Pollution Pods' installation recreates the air quality, smell, and temperature of five global cities. The immersive experience elicits bodily responses from viewers in hopes of making a long-term impact on their understanding of how air quality affects their health.

Secret Cinema and Punchdrunk brought immersive theatre and cinema to the masses – and food is now getting the same treatment. Nearly three-quarters of Gen Yers want to increase their spending on experiences, but in a competitive restaurant industry, what gets people lining up to buy tickets?

A decade before Google Cardboard et al began making immersive experiences available to anyone with a smartphone, Punchdrunk was revolutionising theatre with its vast, immersive live events. And now, it's taking its most successful production – Sleep No More – to Shanghai.

What would a painting by a celebrated artist smell, sound or taste like? For too long, museums were strictly ‘look and don’t touch’, but curators are now putting visitors’ senses and emotions at the heart of their exhibitions – all while providing a slick backdrop for an Instagram update.