"Why make your insecurities our problem?" reads a tweet from supplement brand Protein World, after complaints poured in over a controversial billboard. It's followed by a passive aggressive winking emoji and tweeted directly at a potential customer – breaking every rule in the social media playbook, right?

Whether it’s Secret Cinema taking people Back to the Future, or the revival of classic shows like Twin Peaks, the promise of a nostalgic experience is a big consumer draw. Andrew Abeyta, who studies the psychology of nostalgia, explains to Canvas8 how reflecting on the past can affect us today.

The 2016 elections in the US and UK may be making headlines, but democracy's messy embrace now stretches far beyond politics, with social media offering people a say on almost anything. How can brands make the most of the consumer vote without ending up with egg on their faces?

Trolls are near-omnipresent across social media platforms and forums, purposefully seeking to derail how people and brands communicate online. Yet while these interactions are usually seen as malicious, how can brands use trolling tactics to create a unique voice and win over the public?