Photoshopped ads have long been a contentious issue, with magazines and brands criticised for unnecessarily slimming down women. To battle the extreme thinness that these portrayals encourage, France now obliges advertisers to declare if images have been digitally altered.

CVS is aiming to become Americans' one-stop destination for their health, beauty, and natural food needs. Since dropping tobacco from its shelves in 2014, the drugstore has taken numerous steps to stay up-to-date on health shifts, creating a national brand for all things wellness.

Whether it's chipped furniture, ‘ugly’ food or unconventional beauty, societal mindsets are shifting to a greater acceptance of imperfection. With Eastern spirituality influencing Western lifestyles, can the spirit of Zen help brands connect with a generation that’s done trying to be perfect?

The modern world offers much to be celebrated for young adults, yet many are struggling to stay positive. The ‘All Worth It’ campaign from the Prince’s Trust and L’Oréal Paris seeks to tackle this. How is it helping anxious Gen Zers at a time when it’s easy to be bogged down by an uncertain future?