From France’s law against ‘unhealthy-looking’ catwalk models to activist hashtags such as #droptheplus, 2015 saw radical changes in how women’s clothing was sold. So far, so good – for women at least. But what about men? How do blokes who don’t look like David Beckham want to shop?

Global menswear sales are set to reach $40 billion by 2019, partly fuelled by fashion-conscious fellows who are flocking to social media for inspiration on shirts, shoes and everything in between. How is the Instagram account of luxury brand Mr Porter standing out among the online influencers?

Selling cheaper copies of celebrity fashion with breakneck turnarounds in trends has transformed Boohoo from a market stall to a high-street powerhouse. And since it has diversified into menswear with BoohooMAN, it is helping to redefine how young men buy clothes.

If your body type is different to what are considered the average proportions for your age or gender, buying clothes off the rack can be challenging. But a clothing start-up called Ash and Anvil is targeting one underserved segment of the market – men who stand under 5'8".