A GameStop voucher may seem like an ideal gift for a gamer, but it’s not necessarily what they’d want to receive. Canvas8 spoke to Julian Givi, a doctoral candidate at Carnegie Mellon University, to learn why a fear of missing the mark means people shy away from giving something more meaningful.

Gifts feel good to give and great to receive – but people don't always get it right. The Care Box Co. is making this process easier with customised care boxes based around moods and needs rather than occasions. It's built on the belief that every moment – large or small – is best marked with a gift.

In the UK, the gift card and voucher industry is estimated to be worth £5.6 billion a year, and in 2015, sales of gift cards in the US hit $130 billion. But with mobile tech transforming the way we browse and shop, how is the traditional model adapting? And how will people give in the future?

For fear of buying the wrong thing, gift-givers often opt for superficial presents for their loved ones. But research from Carnegie Mellon University suggests that people actually much prefer sentimental gifts like photographs, because the personal touch seems to mean more.