Major corporations used to have their pick of the best minds as they left university. But there's now a talent shortage, and 53% of UK workers say that no amount of money could tempt them to a company with a poor employer brand. So how can businesses build their brand to attract the best applicants?

While nearly half of women say they prefer to buy from companies that challenge gender stereotypes, branded feminism in the form of pink-washed products and #girlpower hashtags is often seen as insensitive and unimpressive. So, how can marketers empower women in an authentic way?

‘Monday blues’ may be attributed to a series of factors, but most boil down to anxieties about returning to work. As this phenomenon gains traction in social science, how are brands turning the concept on its head to turn energise and empower people on the first day of the working week?

As the traditional nine-to-five becomes less relevant for present and future workers, Britons are expecting their employers to offer more to help make them happy, healthy and successful. With the costs of low productivity mounting, how can businesses boost wellbeing in the workplace?