People might be worried about data privacy, but even slightest inconvenience – or incentive is enough to make people compromise their privacy. As people feel they don’t have control over how their personal data is handled, they're expecting brands to establish greater transparency.

Attitudes to PINs and passwords are pretty lax; 25% of people use the same code for every card. Intelligent Environments is hoping to reinvent passwords, replacing numbers with a combination of four emojis. Can the fastest growing language come to dominate our PIN codes as they do our texts?

Miitomo is Nintendo’s first entry into the app market – a platform that lets users interact with others by answering questions about their tastes and experiences. It promises a safer social space between friends, but will people care about the vast amount of personal data they’re giving up?

The 2016 US presidential election showed just how much online habits can influence the offline world. So rather than limiting their political activism to physical spaces, Second Life users are also protesting on the virtual platform via projects like Avatars Against Trump.