Signal23 Oct 2017
West Elm wants Gen Y to 'get house proud’

Furniture brand West Elm is encouraging young homeowners to take pride in their home decor, and move on from the grungier digs of their student days. With home ownership losing universal appeal among Gen Yers, West Elm is playing up the joys of embracing traditional routes to adulthood.

West Elm wants Gen Y to 'get house proud’