With health and fitness trends on the rise, you'd be forgiven for thinking that boozing is set for a terminal decline. Yet that’s not the case; the majority of Americans knock back four drinks a week. So what's the future of alcohol consumption? And are we all going to become teetotal?

In a dingy club toilet, people gather to snort a psychoactive powder. But it’s not an illegal drug – it’s Coco Snuff, a chocolate concoction that promises to induce feelings of love and joy. It's a legal high that fits right into the clean eating and new age movements.

Sipping a beer while showering might seem strange, but for many young drinkers it's the perfect prelude to a night out. Swedish creative agency Snask has designed a mini-beer that’s perfect for this 'pre-loading' ritual. But is it encouraging dangerous new habits?

Activity drinking used to involve a game of pool at a bar or a few pints at the bowling alley. But venues and event organisers are now offering good value and a full evening of entertainment by combining food, booze and social games of bingo, ping pong and crazy golf – all in one location.