India’s style-savvy young women want to dress to impress, but it doesn’t make sense to splash out on the high street every time a work or social event comes up. Online service Flyrobe lets them rent clothing to suit their occasion, from a gorgeous gown to a stunning sari.

For Indian-Americans, shopping for traditional wedding clothes either involves travelling to India to be fitted by a local tailor or compromising with a US-bought outfit. Asha Market aims to change this by bringing Indian fashion online via a Chicago-based Etsy store.

Counterfeit goods, from handbags to headphones, are popular among aspirational consumers who can’t afford the real thing. But widespread fakes are having a negative impact on brands looking to sell in India. How do Indians perceive counterfeit goods, and why is the domestic market so huge?

When it comes to splashing their cash, nothing does it for India’s Gen Y like fashion. The rise of global brands is fuelling fanaticism for labels like Zara and Forever 21. But what’s behind the spending spree – heady consumerism pure and simple, or a new brand of self-expression?