The 2016 US election raised concerns that, when it comes to leadership, there is one standard for men and another for women. A study from Tulane University suggests that women are judged more harshly as leaders – particularly for failing to display traditionally female traits.

Despite Indian society and families placing great pressure on women to have kids, a growing number are choosing to be childfree. And as many of them have successful careers, discerning tastes and high spending power, brands can no longer afford to ignore this powerful group.

Tupperware has been encouraging women to sell its plastic kitchenware and seize economic power in the household since the ‘50s. And with gender equality almost achieved in the Western world, the brand has now set its sights on developing countries. But does empowerment still sell?

Women control the vast majority of consumer spending globally, but there’s a huge lack of women in top positions within the retail industry. With diversity in leadership proven to be beneficial for employees and businesses alike, Be Inspired is trying to address this imbalance.