Despite Indian society and families placing great pressure on women to have kids, a growing number are choosing to be childfree. And as many of them have successful careers, discerning tastes and high spending power, brands can no longer afford to ignore this powerful group.

From scandals to non-existent holidays, Indian businesses are renowned for poor workplace culture among young workers. As people start to judge local brands not only by their products, but by how they treat their employees, it's triggering a nationwide focus on creating healthy work environments.

Why are Indian families shrinking? What’s to become of the tradition of the home-cooked family meal? And how are Dalits fighting against age-old inequalities? This Cultural Snapshot uses local statistics and case studies to explore behavioural norms shared by Indian people in 2016.

With around 84% of women experiencing menstrual pain, it's a health issue affecting many. Recognising the seriousness of the discomfort it can cause – like any other illness somebody might call in sick for – Culture Machine in India is introducing a 'First Day of Period' leave for its 75 female employees.