P&G and the ‘My Black is Beautiful’ initiative worked together to create an ad spot that tells the stories of black mothers teaching difficult lessons to their children about racial bias. The two-minute video uses creative storytelling to encourage empathy and understanding among viewers.

Germany may be famous for beer, but enter any corner shop nationwide and, alongside the brews, you’ll find a prominent range of alternative sodas from independent, home-grown brands. Why are Germans such fans of fizz? And how are local producers standing up to the might of multinationals?

Local luxury brand Cord is resonating with Indian Gen Yers. Its high quality, affordable handbags are tapping into a growing national pride that has affluent young Indians skipping over global brands like Michael Kors, and reaching for homegrown luxury goods instead.

While nearly three-quarters of Gen Zers are willing to pay more for eco-friendly products, they are also a critical and discerning audience. In the second of a two-part report, we explore how members of this cohort expect their favourite brands to fit in with their sustainable ambitions.