Manchester uses beacons to engage Gen Y with news

Signal2 Aug 2017

Gen Y may be keen to keep up on current affairs, but often they show less interest in news closer to home – and it’s impacting local newspapers. To get them engaged with local issues, Manchester is using beacons to beam people relevant news and alerts as they walk around the city.

©Danny Molyneux (2015)

case study·
16 Jan 2017

Apple News: the only news app you’ll need

case study·
16 Jan 2017·
LAST UPDATED 13 Oct 2023

Smartphone apps have become part of our everyday lives, but as they’re memory hogs and drainers of battery life, people are now looking to consolidate their home screens by deleting underused icons. When it comes to news, however, Apple is giving smartphone and tablet users another option.

case study·
27 Sep 2016

ZH Tablet: converting print readers to digital

case study·
27 Sep 2016·
LAST UPDATED 13 Oct 2023

With a growing number of Brazilians opting to stay informed about current events through online platforms, printed publications are feeling the impact. In a bid to keep up with this shift, newspaper Zero Hora has launched a customised tablet – but can it win over subscribers old and new?

case study·
22 Feb 2016

Notify Nearby: using beacons to boost brick-and-mortar

case study·
22 Feb 2016·
LAST UPDATED 13 Oct 2023

Beacons may not have caught on as many initially predicted, but they’re now smaller, smarter and starting to impact sales; it’s thought they’ll influence $40 billion in sales in 2016. Can apps like Notify Nearby get the tills ringing through personalised notifications and curated content?