ZH Tablet: converting print readers to digitalWith a growing number of Brazilians opting to stay informed about current events through online platforms, printed publications are feeling the impact. In a bid to keep up with this shift, newspaper Zero Hora has launched a customised tablet – but can it win over subscribers old and new?
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In 2016, it’s far easier to find someone with their eyes glued to a screen than reading a newspaper. It’s no different in Brazil, where 37% of people use the internet every day, versus just 7% who read the papers daily.And a growing number are using mobile devices to keep up to date, forgoing laptops and desktops. [1]