Forbidden love affairs and family dramas make up the fabric of Brazil’s most beloved form of entertainment – the telenovela. But these shows are more than light viewing; the sheer size of their audiences give them huge influence over Brazilian society, driving sales and social change alike.

RuPaul's Drag Race, a TV show about drag queens has become a hit in Brazil, shining a light on the country's LGBT community. With millions of gay consumers thirsty for a market that caters for them, why do Brazilian brands still ignore the opportunities offered by this demographic?

In the past, downplaying one's black identity in Brazil was key to socioeconomic prosperity and survival. But now, emboldened by finding an elevated voice on the internet, black-Brazilians are celebrating it by building and supporting black-owned businesses.

How much ownership do we have over a Tweet once its published for the world to see online? Where is the line between private and public? In Brazil, where racism is a national issue, ‘virtual racists’ are being shamed on billboards in their neighbourhoods.