With over 800 million monthly users, WeChat is an app ubiquitous across China. From ordering a taxi to booking a hotel, it’s morphed into much more than just a social networking platform. Now, following a partnership with Mobike, people can use the app to get around on two wheels.

Whether its a hipster on their fixie, a banker on their Brompton or MAMIL (middle-aged man in lycra) on their road bike, city streets and country lanes in the UK are packed with cyclists. Around two million Brits now cycle at least once a week. What is making travelling by two wheels so popular?

The Netherlands may be a nation of cyclists, but 33% of Dutch people say that traffic and traffic lights are their biggest annoyances when riding in a city. Flo is ‘the first personal bike traffic light in the world’, aiming to make traversing the streets of Utrecht stress- and danger-free.

In London, cyclists have taken to the streets like never before, with a quarter of commuters now travelling by bike. Buzzbike offers free bicycles to cyclists, in exchange for pedalling ads, which give brands opportunity to tailor hyperlocal campaign. But do people really want to ride branded bikes?