Chinese Gen Yers are so accustomed to mobile payments that the majority use this tool to make transactions even when they're in a store. If brands want to take advantage of this valuable demographic, it makes sense to invest in smooth-running options that can be accessed via smartphone.

WeChat has introduced a feature that enables brands and publishers to set their own prices for content they produce, with interested users paying directly through the platform for access. In the age of ad-blocking, could this kind of paywall encourage people to pay for what they read and watch?

Bike-sharing has become popular in China, which tops global tables for the number of such programmes. But, unlike Didi Chuxing and Airbnb, these initiatives don’t constitute true sharing as the bikes are all owned by companies. Consequently, people are treating the bikes with less care.

From messaging to social media to a marketplace to browsing the internet, WeChat is the app the does everything. While Western companies and app developers race to unbundle their services into efficient single-purpose apps, WeChat continues to add feature after feature.