Voice recognition tech is becoming increasingly advanced, leading more people to use it in their everyday lives; the virtual assistant market is set to be worth $3.07 billion by 2020, and Amazon expects to sell ten million Echo devices in 2017 alone. But do people really want to chat to their devices?

With e-commerce accounting for just 6.2% of beauty sales, it’s clear that the industry is still ruled by the high street. Offering an alternative to in-store assistants, My Beauty Matches uses a data-led approach to generate personalised product advice. Can it convince people to buy beauty goods online?

If you didn’t Instagram it, did it really happen? How would people know what you ate for dinner? Where you went last night? What your dog looks like sleeping? New research shows that getting snap-happy actually makes you enjoy an experience more. Is ‘living in the moment’ a thing of the past?

Amazon is venturing further into the world of fashion with Style Code Live, a live daily entertainment show on beauty and couture. From fashion tips to live chats with beauty experts, viewers can shop what they see and communicate with the hosts on social media in real-time.