People are story-telling creatures, and with the help of social media, the way we tell those stories is constantly evolving. Now, Instagram has introduced a new storytelling format for its platform, allowing users to share up to ten pictures and videos in a single, swipeable post.

The all-consuming popularity of mobile platforms like Instagram and Snapchat among teens hints that the World Wide Web may be in fast decline. In an effort to connect with these app-happy Gen Zers, media brand Obsessee is ditching the dot-com and publishing directly to social channels.

With the average internet user owning five social media accounts, it’s no wonder some people feel overwhelmed with all the information out there. Enter Nuzzel – an app that can filter out all the unnecessary content on social streams to leave you with a curated, cross-platform news feed.

The screenshot is how you save a digital memory. From displaying autocorrect errors to dodging Twitter’s character limit, it has become an easy and intimate way to communicate online. But what are the implications for brands? And what do they say about the users that share them?