In the West, female empowerment is embodied by factors like equal pay. But due to traditional gender roles, women in India have struggled even to open their own bank accounts. But now, thanks to a new government scheme, they’re more financially included than ever.

Despite Indian society and families placing great pressure on women to have kids, a growing number are choosing to be childfree. And as many of them have successful careers, discerning tastes and high spending power, brands can no longer afford to ignore this powerful group.

People become more physically and mentally vulnerable as they grow older – but they don’t want to be treated as such. How can technology be used to help make seniors’ lives easier and more sociable, enabling them to stay independent while bringing comfort to their relatives and carers?

Human rights are a big talking point on the global stage amid geopolitical upheaval. And it's no different in India, where ads are featuring more socially-relevant themes than ever before, indicating a change in perspective. Brands are now taking more active stances in an attempt to resonate with audiences.