Whether it's chipped furniture, ‘ugly’ food or unconventional beauty, societal mindsets are shifting to a greater acceptance of imperfection. With Eastern spirituality influencing Western lifestyles, can the spirit of Zen help brands connect with a generation that’s done trying to be perfect?

Kim Kardashian pays someone $100,000 a year just to retouch her selfies. Indulgent? Definitely. But she’s not the only one willing to cheat to achieve the perfect digital look. More and more of us are editing our photos to ensure only our most beautiful self appears online.

Studies show that poor body image can be more harmful than actually being overweight. But brands are still communicating with plus-size audiences through stereotypes and shame. In the era of body positivity, how can businesses challenge fat taboo and meaningfully connect with people in this space?

Compared to billboards and the big screen, Instagram might seem innocuous in shaping damaging body ideals – but it’s actually at the forefront of image problems. With social media masquerading as honest and real, people are forgetting that it can be just as airbrushed as other media.