News that McDonald’s profits fell 21% in Q4 2015 highlighted how the brand had lost touch with consumers. Trials in Australia and the Netherlands aim to make the brand relevant again, but can customisable menus and more comfortable restaurants bring people back through the golden arches?

In a splintered media landscape – where we’re flitting from device to device, bombarded by 360 ads a day – Out of Home advertising remains a constant. After all, you can’t skip a billboard. But that doesn’t mean people like them, either. So what does the future hold for the billboard?

Alice in Wonderland saw a young girl fall down a rabbit hole into a world full of magic and Mad Hatters. Disney’s big screen sequel, Through The Looking Glass, further explores the world where nothing is quite as it seems – and the film’s promotion was executed with the same attitude.

While Instagram may be flooded with pics of smoothies and seaweed, 23% of Brits order a takeaway at least once a week. So just how healthy are the nation’s eating habits? Canvas8 sat down with 20 men and women to find out how often they eat fast food, and why sometimes only a burger will do.