Product launches are a regular occurrence – whether it’s the latest gadget from Apple, the next instalment of a Hollywood movie franchise or the most recent organic food offering. But with 72% of consumers failing to recall any memorable product launches, what are businesses doing wrong?

With the news of Samsung spying through televisions, Ford bugging cars and yesterday’s internet wunderkinds – Google, Facebook, Amazon – feeling like today’s big corporates, internet critic Andrew Keen gives his views on potential digital dystopias in his book The Internet Is Not The Answer.

One guy microwaves his phone instead of a burrito. Another accidentally drops it in a drink. So goes one of Virgin Mobile's 'Happy Accidents' adverts, which have been watched by millions since they first aired in 2013. It's no joke though. People really are secretly breaking their stuff. But why?

Futurologists – those allegedly able to predict the future – are in high demand from newspapers and major companies keen to see into the coming years. Yet the vast majority of predictions are wrong. What's the appeal of future-gazing? And what might mobilise our visions into the present?