Combating the touts that buy up special edition sneakers to resell at inflated prices, Nike is releasing its Access Codes scheme. But is this new sales approach more than a pathway to a better shopping experience? Is it feeding our need to be part of the insider crowd?

In an increasingly cluttered marketplace, where are the opportunities in soothing ‘choice overload’? Renowned psychologist Barry Schwartz tells us what’s working and what isn’t in the continuous quest to choose better.

Successful campaigns masterfully build anticipation before a launch, capitalise on buzz during the event, and find ways to extend and maintain communities afterwards, turning ephemeral moments into cultural totems. Those which don't, vanish.

A new generation of tech-savvy trendies was born from the crowdfunding movement, and this predominantly male audience wants unique electronics that will give them the fast track to the future. Brooklyn-born e-tailer Grand St. offers its 200,000 members a carefully curated selection.