Signal20 Dec 2016
People aren’t using fabric softener in their laundry

Fabric softener was created in the 1960s in response to complaints about laundry being rough and scratchy after being in a washing machine. But today's high-tech machines and detergents mean clothes don’t come out hard and starchy anymore, meaning that fewer Gen Yers are buying the stuff.

People aren’t using fabric softener in their laundry