It’s not often that a cardboard container filled with rejected veggies inspires an online frenzy, but then Asda’s wonky veg box is no ordinary product. Simultaneously battling food waste, poor diet and stretched budgets, these bundles of ugly greens have hit a rich seam of consumer desire.

With the pound’s value weaker now than it was at the peak of the financial crisis in 2009, money woes are hitting hearts just as hard as wallets, causing 72% of Brits to pinch pennies. Canvas8 sat down with 20 men and women from across the UK to find out what they cut back on when money’s tight.

It’s been years since the UK economy was last in a recession, but throughout such financial uncertainty, many shifted their spending habits to be more careful with their cash. While the downturn has long been over, recent research shows that shoppers are spending like it never ended.

Tiger, a Danish discount retailer with a difference, is winning over British shoppers with its irresistible formula of stylish, fun and cheap products. How has it managed to earn a reputation as the UK high street's most intriguing new ‘posh pound shop’?