In the UK – where 15 million tonnes of food is thrown away annually – supermarkets are mucking in to minimise waste. But how responsible do consumers feel? After all, 40% of them throw food away at least weekly. Canvas8 sat down with 20 Brits to find out how guilty they feel about wasting food.

With an estimated 300 million tonnes of fruit and vegetables wasted each year, the European Union has christened 2014 as the "Year against Food Waste". French supermarket Intermarche has responded by challenging perceptions of 'ugly' fruits and vegetables.

Between 30% and 50% of the world’s food is wasted. As food concerns and interest in ethical living continues to grow, are we becoming more open to eating less-than-perfect ‘ugly fruit’ or dining at a ‘past its sell-by date’ restaurant? But is food waste really good enough to eat?

Imagine if we all actually used our leftovers. Yogurt brand Yeo Valley is doing just that, putting leftovers back into products. The Strawberry and Fig ‘Left-Yeovers’ is changing how we view what’s left in our fridges and saving the planet in the process. But do people really want to eat leftovers?