Seitan and Fabanaise – that’s ‘wheat meat’ and mayonnaise made with chickpea water – might not have reached the shelves of the average Tesco yet, but veganism is infiltrating the mainstream. How can companies step up to meet the needs of more than half a million Brits who are vegan?

More and more people are looking for alternatives to animal-derived products – and big brands are paying attention. Hellmann's has just released its Carefully Crafted Dressing & Sandwich Spread, offering the rich, creamy taste of mayonnaise without the use of eggs or animal products.

The number of vegans in the UK has risen by more than 360% in the past decade. The movement is being driven by young people – 42% of them are aged between 15 and 34 – with environmental concerns and wellbeing core motivations for many. Has veganism finally gone mainstream?

Only 3% of the UK population identify as vegetarian. But thanks to a switch in tactics, the movement is gaining pace – and a weekly slot in people's stomachs. Can meat-free Michelin-starred restaurants, celebrity chefs, and veg delivery services cure people's appetite for meat?