Netflix launched in 130 new countries at the start of 2016, and while it's logical to assume that each viewer’s dashboard has been tailored to suit their locale, the data Netflix has on its users means factors like geography or gender aren't that relevant when working out what people want to watch.

The success of ad campaigns is often measured by how many people see them. But The Wall Street Journal’s ‘Ambitious Hours’ campaign took a different route, exclusively targeting people with specific lifestyle choices – meaning the only people who saw it were the people that mattered.

Once staunchly anti-social, with working-class roots, tattoos are experiencing a renaissance. A new collaboration between Swiss watchmaker Hublot and tattooist Maxime Buchi is the latest in counter-culture luxe, demonstrating that distinctions between high and low culture have all but disappeared.

Mainstream music often conjures images of tweentastic pop; Taylor Swift, One Direction, Rihanna and the like. But according to Spotify, pop's been knocked off the genre top spot by metal; and its loyal, supportive fans not only listen to more tracks, they buy more merchandise, too.