Ambitious Hours: WSJ appeals to readers with ambition

The success of ad campaigns is often measured by how many people see them. But The Wall Street Journal’s ‘Ambitious Hours’ campaign took a different route, exclusively targeting people with specific lifestyle choices – meaning the only people who saw it were the people that mattered.

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Why do some people get up for work before dawn, and work late into the night? According to The Wall Street Journal, it’s because they’re extremely ambitious – and the publication is championing its readers for being exactly that.