Pret A Manger is about to open its first veggie-only shop in the UK after research showed that customers were seeking more vegetarian meals. The pop-up will only stock food that’s ‘filled with good stuff for vegetarians, vegans and flexitarians’ in a bid to capture the clean eating audience.

Seitan and Fabanaise – that’s ‘wheat meat’ and mayonnaise made with chickpea water – might not have reached the shelves of the average Tesco yet, but veganism is infiltrating the mainstream. How can companies step up to meet the needs of more than half a million Brits who are vegan?

The global shift to a Western diet rich in meat and dairy is putting unprecedented pressure on the planet to feed a growing population. Could a more sustainable diet resolve health and hunger crises around the world? And would people really be willing to switch to a greener menu?

As ethical and environmental concerns rise, more people are opting to go vegetarian. But the boring Quorn burgers and mushroom risottos featured on many menus just aren’t cutting it. From sweet potato curries to BBQ skewers, veggies are seeking more exciting options when they eat out.