Are today’s teens addicted to technology, or just used to it? Why is success so important to them? And why are they so eager to be adults? This Generational Snapshot uses statistics and case studies from the US and UK to explore what motivates the first generation of true digital natives in 2016.

New research has revealed that women and those under 35 are most likely to suffer from anxiety, with Gens Y and Z in North America and Western Europe affected the most. With the cost of caring for mental health conditions spiralling, can technology help ease worried minds?

Did YouTube kill the Hollywood star? In the second installment of this two-parter, we look at why Gen Z value the talents and opinions of their digital peers, what services they are flocking to and how a shift towards user generated content will affect the future of media production and distribution.

In the ten years since the term ‘tween’ was coined, 8- to 12-year-olds have come to control an estimated $43 billion in spending power. But the latest generation are different, having never lived without social media. How should brands target this delicate age group? And how soon is too soon?