The number of people using messaging apps is set to hit two billion by 2018, so it’s no wonder brands want to get in on the action. Major tech players are touting chatbots as the next big thing, but can they really revolutionise online interactions, or are they just part of an industry-driven pipe dream?

We’re more social than ever – the average internet user owns five social media accounts and checks their phone over 150 times a day. But a global study of Android users shows they're getting bored of social apps, with the biggest drop of usage on Instagram. Have we reached Insta-peak?

What makes content shareable? Why would someone share a video campaign on Facebook? Or tweet about a brand? Marketing professor Dr. Zoey Chen, who co-authored a paper with Jonah Berger, sat down with Canvas8 to explain how the way we discover content online affects the way we share it.

Miitomo is Nintendo’s first entry into the app market – a platform that lets users interact with others by answering questions about their tastes and experiences. It promises a safer social space between friends, but will people care about the vast amount of personal data they’re giving up?