There’s speculation over where the UK’s alcohol industry is headed in today’s healthy, hard-working culture. With pubs closing and wine societies viewed as snobbish, Naked Wines is catering to a new breed of drinker, allowing them to order merlots and chardonnays to their door via a text.

Brits are drinking less – a drop of 16% from 2004 to 2012 – and even 16- to 24-year-olds aren’t bingeing like they once did. Rather than boozing at the pub, they're pouring a perfect pint at home. But why have drinking habits changed? What does it mean for pubs and beer brands?

While Gen Y binge drink their way through their 20s, Gen X are quietly knocking back the chardonnays. From stressed out city workers to busy mums, alcohol helps us all wind down. But where is the line between enjoying a glass of two of wine and alcohol dependency?

With health and fitness trends on the rise, you'd be forgiven for thinking that boozing is set for a terminal decline. Yet that’s not the case; the majority of Americans knock back four drinks a week. So what's the future of alcohol consumption? And are we all going to become teetotal?